Where 12th-Century Elegance Meets Modern Italian Magic

Villa La Personala: A Living Piece of History

Nestled in the Emilia-Romagna countryside just 30 minutes from Modena, Villa La Personala is a meticulously restored estate where history breathes through every stone. Originally founded by a German noble family in the Middle Ages, the property includes a 12th-century tower—now home to 11 of its 12 exclusive suites—an oratory dedicated to St. John the Baptist (17th century), and a 3,500-square-meter park.

After the 2012 earthquake damaged parts of the hamlet and chapel, Countess Angelica Ferri Personali led a decade-long restoration that reinforced seismic safety and energy efficiency—without compromising the villa’s authenticity. In 2024, she opened its doors to the public, transforming it into a boutique hospitality sanctuary for travelers seeking immersive, curated experiences.

Bespoke Experiences, Curated by Heritage

Thanks to Countess Personali’s generational network—forged through her father Count Fabrizio Ferri Personali’s work in international heraldry and cultural diplomacy—guests gain access to events most travelers only dream of:

At La Scala in Milan: Opening-night opera tickets, private backstage tours, and post-performance dinners—all with a personal stylist dispatched to your suite for red-carpet-ready transformation.

In Venice: Invitations to the legendary Doge’s Ball during Carnevale, complete with period-costume styling, or curated visits to the Venice Biennale and Concorso d’Eleganza Villa d’Este.

In Motor Valley: Drive a Ferrari on a private track with a professional pilot, tour hidden car collections not open to the public, or secure pit access at Formula 1 races worldwide.

In Modena: Private tours of Luciano Pavarotti’s home with his widow Nicoletta Mantovani, masterclasses with opera singers, and meals at Michelin-starred Clinica Gastronomica Arnaldo—holding its star since 1959.

Travel Advantage: Your Key to the Unreachable

These experiences aren’t found on generic booking platforms. They’re unlocked through Travel Advantage—an AI-powered ecosystem that connects discerning travelers with insider access via a global network of MWR Life Ambassadors.

Whether you’re planning last-minute attendance at the Milan-Cortina Olympics or a multi-day immersion in Emilia-Romagna’s truffle forests and balsamic vinegar cellars, an Ambassador can craft your journey—complete with helicopters, chalets, and gala entrances.