The Viking Way: Where 100 Ships Meet One Vision
Nothing could wipe the smile off Torstein Hagen’s face last week in Basel — not rain, not even a premature bottle smash. Because Viking had just done it: became the first cruise line in history to reach 100 ships.
By day’s end, nine new longships were named across six countries — christened not with champagne, but with Norwegian aquavit. A quiet revolution on water.
“We started with two guys, two mobile phones, and four old Russian ships,” Hagen joked, showing a 1997 photo. “Today? 103 vessels. 88 river, 12 ocean, 2 expedition. And counting.”
This isn’t about size. It’s about philosophy. No casinos. No kids under 18. No formal nights. Just destinations — real places, real cultures, real silence.
Because as Hagen says: “You don’t own things. Things own you.” But experiences? Those you carry forever.
Viking doesn’t sell cruises. They deliver meaning. For thinking people who travel to learn, not to be entertained.
And now, they’re expanding to India’s Brahmaputra in 2027. More rivers. More journeys. Same mission: put the destination first.
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Why This Matters for the Modern Traveler
No Floating Amusement Parks
Viking proves luxury isn’t noise. It’s spacious showers, square trash cans, large-print toiletries — functional design that respects your peace.
Pre- and Post-Cruise Extensions
Guests come from faraway places. Why not stay longer? Add meaningful land-based journeys before or after your voyage.
Sustainability Without Sacrifice
They’re investing in cleaner fuel and smarter ships — because preserving destinations is part of the journey.