Detroit's Book Tower: A Century-Plus Icon Standing Proud in the Motor City Revival – Perfect for MWR LIFE Ambassadors and Guest Members Seeking Life Experiences

As a grizzled native of the much-maligned Motor City, once unfairly labeled as the Murder City by skeptics, my recent visit to see family and friends filled me with pride. I enjoyed a wonderfully safe and peaceful stay right in the vibrant heart of downtown Detroit. Nestled in the historic Book Building and the adjoining Book Tower along Washington Boulevard, structures that buzzed with office life back in 1917 and 1926, you'll find 229 modern apartments and the exquisite 117-room Roost Apartment Hotel. Calling this transformation just a renovation doesn't do it justice; it's more like a full-blown resurrection that breathes new life into these landmarks.

Similar to about 80 other downtown edifices, this revival owes much to the foresight and generosity of Dan Gilbert, founder of Rocket Mortgage and his dynamic real estate firm, Bedrock Detroit. After seven years and over $300 million invested, what was once a deserted shell now pulses with energy and vitality, all while preserving the lavish Italian Renaissance style crafted by architect Louis Kamper. The limestone exterior gleams pearl-white once more, the verdant copper roof shines like new, and those intriguing dozen sculptures of unclad women on the facade seem poised for their spotlight moment, unapologetically bold.

The Newly Restored Book Building Atrium: A Gateway to Timeless Elegance

The 117-room ROOST Apartment Hotel serves as an ideal base for exploring Detroit, especially for MWR LIFE ambassadors and guest members chasing unique life experiences. Spanning four floors of the Book Building, it offers studio, one-bedroom, and two-bedroom units suited for quick weekend escapes or longer immersions. These stylishly furnished spaces come with complete kitchens, including a handy washer and dryer stocked with detergent pods. ROOST thoughtfully provides fresh La Colombe coffee beans, ready for grinding and brewing using Bonavita equipment, crafting a premium cup that saves you from scouting neighborhood cafes. Redirect those savings to indulge in hearty chili dogs at the iconic Lafayette Coney Island nearby, a quintessential Detroit spot not to overlook.

Living Area at ROOST: Bright, Expansive Spaces with Stunning City Vistas

If the luxurious ambiance at ROOST lulls you into ultimate relaxation, tempting you to stay in your slippers, plenty of on-site dining and drinking options await. Le Supreme, a brasserie evoking Parisian charm, is meticulously designed to mimic authentic French vibes, enhanced by Detroit music posters honoring local heritage. The visible in-house bakery from the lobby adds a charming touch, offering a delectable French pastry selection during weekend brunches, paired with classic quiche Lorraine and a refined assortment of French cheeses. Inside, red leather banquettes create coziness, while outdoor tables amid greenery blend urban and rustic seamlessly. Truly magnifique!

More Distinctive Spots for Dining and Drinks: Elevate Your Stay

For evidence of Philadelphia-based Method Co.'s mastery in innovative dining at ROOST, look to Sakazuki, a Japanese-inspired pub blending funky flair with elegance, ideal for savoring sake alongside casual delights like wagyu burgers and ekiben, reminiscent of Tokyo station bento boxes. Down in the Book Tower's lower level, Hiroki-San delivers genuine Japanese cuisine such as yakitori, ramen, premium imported wagyu, and sashimi in a softly lit, intimate setting accommodating up to 108, with prime seats at the chef's counter for a dozen. The lobby's Bar Rotunda, under a century-old Keppler glass dome, functions as an all-day cafe and wine bar, alive with mingling locals each evening. Top it off at Kamper’s Rooftop Lounge on the 14th floor, where comfortable seating invites you to enjoy panoramic night views with tapas and cocktails in an ultra-cool, sophisticated atmosphere.

The City Beckons: Leverage ROOST’s Prime Central Position for Urban Adventures

Admire the Detroit skyline from ROOST. While you could easily confine yourself to this impeccably restored haven for eating, drinking, and mingling, you'd miss out on Detroit's inspiring comeback story. Once a somber scene of vacant buildings and struggles, downtown now thrives as a relaxed entertainment district, akin to a more laid-back, compact Manhattan. Major sports teams—the Lions, Tigers, and Red Wings—are just a stroll or brief drive away. The rejuvenated Detroit International RiverWalk stretches three miles, welcoming walkers, cyclists, families, and all ages. Be sure to experience the Detroit Institute of Arts' Diego Rivera murals and Jack White’s Third Man Records, boasting a vinyl pressing plant and trendy shop. The Motor City isn't fading; it's igniting with passion! And undoubtedly, ROOST reigns supreme for such discoveries.