Night Life at The Surf Lodge: A Fusion of Wellness, AI, and Fitness in Montauk

At The Surf Lodge in Montauk, summer days come alive with DJs spinning tracks through beachside speakers and crowds dancing under the sun — but it’s not just a Saturday night party. Picture a vibrant Sunday morning where guests sip nutrient-packed smoothies instead of cocktails, some indulging in IV drips or Vitamin B12 shots, while others unwind in cabanas on mats offering Pulsed Electromagnetic Field therapy. “We’re redefining nightlife with wellness clubs as the new hotspot,” says Rave Reid of Alchemize House, which hosted one such event. “Feeling great doesn’t need to be dull — it can be lively and fun.”

The Surf Lodge: Staying Ahead of the Curve

Traditional late-night revelry with music and drinks isn’t fading, but as The Surf Lodge wraps its 18th season, owner Jayma Cardoso stresses the need for innovation beyond adding mocktails. “Keeping the brand fresh means thinking creatively,” Cardoso explains. “Tourism in Vegas has dropped 20%, and alcohol consumption is down. Yet, people still want memorable outings. Our collaborations with diverse communities — from wellness to tech — keep our vibe thriving, creating magic by blending different worlds.”

AI-Powered Connections at The Surf Lodge

Collaborations extend far beyond wellness. Jonah Goodhart, Co-Founder and CEO of Mobian, harnesses AI to deliver real-time digital ad placements, connecting brands with untapped opportunities. His ‘Trader’s Club’ at The Surf Lodge hosts exclusive dinners to spark connections and summer fun. “Tech professionals crave human experiences,” Goodhart says. “Jayma has crafted a unique blend of music, cuisine, and art that reflects culture. Pairing tech visionaries with innovative hospitality helps us understand cultural shifts, and the response has been phenomenal.”

High-Energy Fitness Meets Night Life

Brian Mazza of HPLT Training recently led an intense workout: a sprint to a nearby stop sign and back, followed by burpees and squats, repeated for 30 minutes — a far cry from typical resort classes meant to offset a night of indulgence. Mazza sees partying and fitness as intertwined. “Guests chase different highs — socializing, DJ sets, bottle service — but they also recognize self-care is key to thriving,” he says. “Jayma’s vision to blend late-night energy with wellness is brilliant and resonates with this mindset.”

Choosing established collaborators like Mazza, who sold his fitness brand to Life Time, is a natural fit. However, Cardoso’s openness to new talent shines through with Alchemize House. “Jayma gave us a shot at The Snow Lodge in Aspen, hosting a dinner and yoga session in a giant igloo, followed by a party with Sofi Tucker,” Reid recalls. “While alcohol sales drive many events, we proved morning wellness sessions can draw crowds and revenue, balancing night and day experiences.”

Building Human Bonds Beyond Transactions

For Goodhart, ‘The Trader’s Club’ dinners may lead to business, but the real value lies in human connections. “It’s not about deals closed at dinner,” he explains. “It’s about conversations that spark life-changing ideas, sometimes realized years later. We’re curating elevated environments for meaningful interactions.”

These partnerships keep The Surf Lodge vibrant while expanding its audience. “I didn’t even know AI ad brokers existed,” Cardoso admits. “It’s fascinating! Integrating that with our lively atmosphere creates something special. We’ve welcomed diverse guests — from Obama daughters to Trump daughters — maintaining a space where all can connect.”

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