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There’s A New Luxury Travel Trend Emerging—It’s Not What You Expect

Luxury Travel: Redefined

Luxury travel has always been associated with indulgence and exclusivity. Picture yourself lounging by a glamorous pool, enjoying a relaxing massage, savoring gourmet dishes from award-winning chefs, and watching the sunset paint the sky in vibrant hues. These are the typical images of a high-end vacation.

The Rise of Challenge Travel

However, there’s a new trend emerging among adventurous travelers—Challenge Travel. This trend moves beyond the traditional comforts of luxury and focuses on bold, transformative outdoor experiences.

What is Challenge Travel?

Challenge travel, or Type 2 Fun, offers demanding and physically taxing experiences. While these activities might feel tough in the moment, they provide a deep sense of fulfillment once completed. This is a chance for travelers to push their limits, build resilience, and discover a new sense of adventure.

A New Type of Luxury

For those who seek more than just leisure and luxury, challenge travel is a way to test your fortitude and adaptability. It’s about embracing a journey that leaves you feeling accomplished and enriched, with unforgettable memories of personal growth.

Book Your Next Adventure

Ready to step out of your comfort zone? Book a vacation with Travel Advantage – MWR Club. Whether it’s a hiking adventure from hut to hut or an immersive multi-day exploration, challenge travel promises an experience that will transform the way you think about luxury.

There’s A New Luxury Travel Trend Emerging—It’s Not What You Expect

Experience wild landscapes on a private guided tour—the ultimate luxury.

This shift, where a new generation of travelers are seeking out more meaningful happenings and opportunities for personal growth through intrepid exploits, is reflected in the tourism business—in spades.

According to a report by Grand View Research, the global adventure tourism market size is expected to blossom from more than $406 billion in 2024 to $1 trillion in 2030. This includes a wide range of multi-sport outdoor activities, including rafting, trekking, cycling, swimming, and more. This is good—and profitable—news for adventure travel companies looking to make their mark on the industry.

Yes, it’s true: the global adventure tourism market is positioned to become one of the fastest expanding tourist sectors, especially as a result of travelers prioritizing not only health and wellness, but also, somatic and cerebral prowess.

There’s A New Luxury Travel Trend Emerging—It’s Not What You Expect

Wildflowers abound on this hut-to-hut adventure in the French and Italian Alps.

A Leader in the Adventure Travel Space

One adventure company that is leading the charge and meeting the moment is Eleven, curators of hyper-personalized guided outdoor adventures that utilize off-the-grid luxury lodgings in sought-after destinations including Iceland, France, Canada, New Zealand, Chile, Bahamas, Colorado, and Alaska.

For those seeking out big adventures, zesty romps in nature that will test your mettle, look no further than Eleven’s hut-to-hut multi-day hiking journey.

You’ll arrive in the lovely hilltop farming hamlet of Le Miror in the Tarentaise Valley of the French Alps, home to the most cozy chalets with windows flanked by wooden shutters and lined with flower boxes.

There’s A New Luxury Travel Trend Emerging—It’s Not What You Expect

Delights are found around every corner, through every window, at Eleven Chalet Hibou.

The New Definition of Luxury

Eleven Chalet Hibou will be your adventure base camp. This high-alpine haven in the alps is where you’ll learn about the local Savoie culture, enjoy lavish and delectable meals and French wine, and relax in the Finnish sauna or patio hot tub. What really makes this chalet so indelible, however, is the amenable and caring staff, who assist with your every need and wish and build genuine connections that are almost unheard of at other luxe properties.

But it’s not all vin and fromage.

On this custom tour, you’ll cycle through the bucolic countryside on pedal-assist mountain bikes; sample fragrant cheeses while cowbells echo in the distance; magnify your grin whitewater rafting on the Isère River; rock climb or clip in to the via Cordata; and subpoena your grit while canyoneering in the Chalami Canyon in the Aosta Valley of Italy.

There’s A New Luxury Travel Trend Emerging—It’s Not What You Expect

Swimming in the high alpine Lac Noir is a worthy adventure.

Hiking from Hut to Hut in The Alps

For the trekking portion of the trip, you’ll hike for several miles, up and over two mountain passes—Col De Montseti and the historic Col du Mont pass on the France and Italy border where you’ll see sobering wartime relics.

With 4,800 feet of ascent and over 5,000 feet of descent, you’ll make your way from Refuge les Mollettes in the Ruitor Valley on the French side to Rifugio Valgrisenche in the Valgrisenche Valley on the Italian side.

Expect to marvel at saddles blanketed in blueberries and multi-hued wildflowers, marmots trilling their warnings, ibex perched on rocky spines, and neon critters that wiggle and hop underfoot. And, if you get the chance to jump in the brisk Lac Noir mid-way through your trek, don’t pass it up—it’s an opportunity to feel truly alive.

An Elevated Stay

Once you finish for the day, and you’ve arrived at your beautifully renovated sheep herders’ hut, stone structures that date back to the early 1900s, you’ll be rewarded for your efforts with a chef-prepared al fresco meal complete with locally-foraged Génépi, a traditional herbal apéritif. (Twelve Interiors, led by Blake Pike, co-owner of Eleven, are the masterminds behind the interior design for all of the properties in the Eleven lineup.)

It’s an adren-zen multi-sport adventure where Eleven is the vanguard in the imaginative new era of challenge travel.