Vital Farms Executive Chairman Matt O’Hayer recently acquired the 18th-largest U.S. private jet charter and fractional ownership company. This move highlights his expanding influence in private aviation.
O’Hayer’s journey in the skies echoes industry legends like Howard Hughes, Sir Richard Branson, and Warren Buffett—trailblazers who turned their fortunes into powerful players in both public and private airline markets.
Richard Branson famously joked, “If you want to be a millionaire, start with a billion dollars and launch a new airline.” Meanwhile, Buffett has expressed mixed feelings, noting how industry economics and fierce competition have challenged many private aviation ventures, including his own early investments like NetJets.
Yet, times are changing. Two years ago, Charlie Munger praised NetJets, calling it «remarkable — worth as much as any airline.» Buffett echoed this, saying the company has become a valuable asset thanks to strong leadership.
Executives at ATI Jet believe O’Hayer’s vision could be transformative. Nick Tyson, EVP, states he aims to use “private aviation as a force for good,” supporting medical emergency flights and public service missions.
O’Hayer’s background is marked by entrepreneurial success and resilience. His previous ventures include launching a discount travel company, which sold after the 9/11 attacks. His experience taught him, “Always be over-capitalized.»
His previous presence in aviation volatility only fuels expectations for his new ambitions. An upcoming formal announcement will confirm his purchase, but industry insiders have already noted the significant growth trajectory of ATI Jet.
Since 2021, ATI Jet rose from outside the top 30 to 20th place in 2023, driven by 11.6% annual growth, contrasting the industry’s slight decline. The company has launched new jet cards, including regional and specialty options to destinations like Los Cabos, and rebranded its retail division as Jetvia.
Lyle Byrum, a former stunt pilot turned CEO, remains at the helm, guiding the company’s strategic growth.
Finally, reflect on O’Hayer’s broader mission: shifting focus from wealth accumulation to creating meaningful impact, aligning his business acumen with deeper purpose.
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