Summer vacations are shrinking, but Americans are demanding more from their trips. Here’s what you need to know.
If you’re planning a summer getaway, act quickly — bookings are filling up fast. A new survey by Generali Global Assistance (GGA) reveals travelers are taking shorter trips—averaging just 1.5 weeks—down from the usual two weeks. They’re also booking well in advance, showing a strategic shift in planning.
Why is this happening?
“American travelers are opting for shorter, more local trips due to economic factors like inflation and rising flight costs,” explains Chris Carnicelli, CEO of GGA.
What does this mean for your summer plans?
Travel habits are changing—more cautious, more intentional. According to GGA’s 2025 Holiday Barometer:
- Over half (53%) prefer domestic travel, with 25% planning international trips—similar to last year.
- 71% are booking at least two months ahead.
- The average trip length is slightly shorter—about 1.5 weeks—focusing on affordable, meaningful experiences close to home.
Despite shorter vacations, travelers are spending more on certain experiences, often indulging in luxury add-ons like caviar hot dogs or private massages. «Guests are making up for shorter stays with higher per-day spending,» says Janice Wilson, who runs a luxury glamping resort near Washington.
What’s driving this trend?
Experts attribute shorter trips mainly to economic pressures but also to uncertainty and travel hassles:
- Economy: A shaky economy makes travelers cautious, adjusting plans accordingly.
- Politics: International political climates encourage travelers to stay closer to home.
- Travel Disruptions: Weather, strikes, andREAL ID concerns make simple, shorter trips more appealing.
Anthony Radchenko, CEO of AirAdvisor, sums it up: «This isn’t driven by fear, but by practicality.»
Where should you go for a “short trip” this summer?
Travel companies are catering to the quick getaway crowd. Popular options include:
- Gondwana Ecotours: Small-group adventures in Alaska, Patagonia, Tanzania—like their eight-day Northern Lights Tour, which offers unforgettable experiences packed into a manageable timeframe.
- Las Vegas: An ideal short stay destination, with major events featuring artists like Beyoncé, Coldplay, and Kendrick Lamar, drawing visitors for just a few nights to enjoy concerts and festivities.
How to make the most of the “short trip” trend?
If you want a budget-friendly, quick getaway, here’s what experts recommend:
- Book in August or September: Prices are generally high, but early bookings can secure better deals. Consider postponing your trip until after Labor Day for more savings.
- Travel Internationally: Destinations where the dollar is strong still offer great value, often providing a five-star experience at a three-star price.
- Don’t stick just to summer: Prices for July and August are rising—up 9% and 12% respectively from last year—but could drop after the season ends.
America’s summer is evolving—shorter, smarter, and more luxurious. Whether you’re chasing the northern lights or enjoying a quick escape to Sin City, the trend is clear: go small, book early, and make it memorable.
Ready to secure your perfect summer spot? Book now with MWR LIFE and enjoy the best destinations and exclusive offers. Don’t miss out—your ideal summer vacation awaits!
