Travel Industry Growth in 2025
The USTOA’s 2024 Economic Impact Study, conducted by PwC, underscores the travel sector’s strength. Travel packages sold by USTOA members generated $24.4 billion in 2024, an 8.1% rise from the previous year. Approximately 3.84 million packages were sold, with 60.3% distributed through travel agencies. This growth is expected to continue into 2025, particularly in Asia, USA, Europe, and CIS markets. USTOA members are optimistic, with 46% anticipating significant sales increases.
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The travel industry’s economic impact continues to grow, driven by professional tour operators. Sustainability is increasingly central, with operators adopting eco-friendly practices. Travel advisors play a critical role in guiding clients toward responsible tourism. Programs like MWR Life’s Travel Advantage enhance accessibility to these trends.